City Link Brand Development

Creating a brand bible

All agencies welcome the challenge of working with and developing a leading brand and this was no exception when we created City Link's new logo and brand guidelines.

City Link ‘the carrier of choice’ for UK organisations base their philosophy on operational excellence and customer focus and gave us such a challenge.

Having worked with City Link for several years over various media applications, they thought us well versed to review their corporate identity, bring new life to their brand and recreate a new and more considered brand guideline proposal.

GRI have created comprehensive step-by-step brand guidelines depicting commitment to brand strategy, the brand architecture and most importantly to City Link’s own brand management. Contained and bound within bespoke leather housing, our brand guideline document illustrates the working mechanics of usage, explores colourways and demonstrates application to a number of different materials and media. Forever developing, our brand guideline offers flexibility, versatility and proves an essential building block to the creation and development of this much considered corporate brand.

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